Whereas in papers like Esquire, for instance, or La Vie Parisienne, the imaginary background of the jokes is always promiscuity, the utter breakdown of all standards, the background of the McGill post card is marriage. The four leading jokes are nakedness, illegitimate babies, old maids and newly married couples, none of which would seem funny in a really dissolute or even ‘sophisticated’ society. The post cards dealing with honeymoon couples always have the enthusiastic indecency of those village weddings where it is still considered screamingly funny to sew bells to the bridal bed. In one, for example, a young bridegroom is shown getting out of bed the morning after his wedding night. ‘The first morning in our own little home, darling!’ he is saying; ‘I'll go and get the milk and paper and bring you up a cup of tea.’ Inset is a picture of the front doorstep; on it are four newspapers and four bottles of milk. This is obscene, if you like, but it is not immoral. Its implication — and this is just the implication the Esquire or the New Yorker would avoid at all costs — is that marriage is something profoundly exciting and important, the biggest event in the average human being's life.

So also with jokes about nagging wives and tyrannous mothers-in-law. They do at least imply a stable society in which marriage is indissoluble and family loyalty taken for granted. And bound up with this is something I noted earlier, the fact there are no pictures, or hardly any, of good-looking people beyond their first youth. There is the ‘spooning’ couple and the middle-aged, cat-and-dog couple, but nothing in between. The liaison, the illicit but more or less decorous love-affair which used to be the stock joke of French comic papers, is not a post card subject. And this reflects, on a comic level, the working-class outlook which takes it as a matter of course that youth and adventure — almost, indeed, individual life — end with marriage. One of the few authentic class-differences, as opposed to class-distinctions, still existing in England is that the working classes age very much earlier. They do not live less long, provided that they survive their childhood, nor do they lose their physical activity earlier, but they do lose very early their youthful appearance. This fact is observable everywhere, but can be most easily verified by watching one of the higher age groups registering for military service; the middle- and upper-class members look, on average, ten years younger than the others. It is usual to attribute this to the harder lives that the working classes have to live, but it is doubtful whether any such difference now exists as would account for it. More probably the truth is that the working classes reach middle age earlier because they accept it earlier. For to look young after, say, thirty is largely a matter of wanting to do so. This generalization is less true of the better-paid workers, especially those who live in council houses and labour-saving flats, but it is true enough even of them to point to a difference of outlook. And in this, as usual, they are more traditional, more in accord with the Christian past than the well-to-do women who try to stay young at forty by means of physical-jerks, cosmetics and avoidance of child-bearing. The impulse to cling to youth at all costs, to attempt to preserve your sexual attraction, to see even in middle age a future for yourself and not merely for your children, is a thing of recent growth and has only precariously established itself. It will probably disappear again when our standard of living drops and our birth-rate rises. ‘Youth's a stuff will not endure’ expresses the normal, traditional attitude. It is this ancient wisdom that McGill and his colleagues are reflecting, no doubt unconsciously, when they allow for no transition stage between the honeymoon couple and those glamourless figures, Mum and Dad.

I have said that at least half of McGill's post cards are sex jokes, and a proportion, perhaps ten per cent, are far more obscene than anything else that is now printed in England. Newsagents are occasionally prosecuted for selling them, and there would be many more prosecutions if the broadest jokes were not invariably protected by double meanings. A single example will be enough to show how this is done. In one post card, captioned ‘They didn't believe her’, a young woman is demonstrating, with her hands held apart, something about two feet long to a couple of open-mouthed acquaintances. Behind her on the wall is a stuffed fish in a glass case, and beside that is a photograph of a nearly naked athlete. Obviously it is not the fish that she is referring to, but this could never be proved. Now, it is doubtful whether there is any paper in England that would print a joke of this kind, and certainly there is no paper that does so habitually.