Then there are the sporting papers, the radio papers, the children’s comics, the various snippet papers such as Tit-Bits, the large range of papers devoted to the movies and all more or less exploiting women’s legs, the various trade papers, the women’s story-papers (the Oracle, Secrets, Peg’s Paper, etc. etc.), the needlework papers – these so numerous that a display of them alone will often fill an entire window – and in addition the long series of ‘Yanks Mags’ (Fight Stories, Action Stories, Western Short Stories, etc.), which are imported shop-soiled from America and sold at twopence-halfpenny or threepence. And the periodical proper shades off into the fourpenny novelette, the Aldine Boxing Novels, the Boys’ Friend Library, the School-girls’ Own Library and many others.

Probably the contents of these shops is the best available indication of what the mass of the English people really feels and thinks. Certainly nothing half so revealing exists in documentary form. Best-seller novels, for instance, tell one a great deal, but the novel is aimed almost exclusively at people above the £4-a-week level. The movies are probably a very unsafe guide to popular taste, because the film industry is virtually a monopoly, which means that it is not obliged to study its public at all closely. The same applies to some extent to the daily papers, and most of all to the radio. But it does not apply to the weekly paper with a smallish circulation and specialized subject-matter. Papers like the Exchange and Mart, for instance, or Cage-Birds, or the Oracle, or Prediction, or the Matrimonial Times, only exist because there is a definite demand for them, and they reflect the minds of their readers as a great national daily with a circulation of millions cannot possibly do.

Here I am only dealing with a single series of papers, the boys’ twopenny weeklies, often inaccurately described as ‘penny dreadfuls’. Falling strictly within this class there are at present ten papers, the Gem, Magnet, Modern Boy, Triumph and Champion, all owned by the Amalgamated Press, and the Wizard, Rover, Skipper, Hotspur and Adventure, all owned by D. C. Thomson & Co. What the circulations of these papers are, I do not know. The editors and proprietors refuse to name any figures, and in any case the circulation of a paper carrying serial stories is bound to fluctuate widely. But there is no question that the combined public of the ten papers is a very large one. They are on sale in every town in England, and nearly every boy who reads at all goes through a phase of reading one or more of them. The Gem and Magnet, which are much the oldest of these papers, are of rather different type from the rest, and they have evidently lost some of their popularity during the past few years. A good many boys now regard them as old-fashioned and ‘slow’. Nevertheless I want to discuss them first, because they are more interesting psychologically than the others, and also because the mere survival of such papers into the nineteen-thirties is a rather startling phenomenon.

The Gem and Magnet are sister-papers (characters out of one paper frequently appear in the other), and were both started more than thirty years ago. At that time, together with Chums and the old B[oys’] O[wn] P[aper], they were the leading players for boys, and they remained dominant till quite recently. Each of them carries every week a fifteen- or twenty-thousand-word school story, complete in itself, but usually more or less connected with the story of the week before. The Gem in addition to its school story carries one or more adventure serials. Otherwise the two papers are so much alike that they can be treated as one, though the Magnet has always been the better known of the two, probably because it possesses a really first-rate character in the fat boy, Billy Bunter.

The stories are stories of what purports to be public-school life, and the schools (Greyfriars in the Magnet and St Jim’s in the Gem) are represented as ancient and fashionable foundations of the type of Eton or Winchester. All the leading characters are fourth-form boys aged fourteen or fifteen, older or younger boys only appearing in very minor parts. Like Sexton Blake and Nelson Lee, these boys continue week after week and year after year, never growing any older. Very occasionally a new boy arrives or a minor character drops out, but in at any rate the last twenty-five years the personnel has barely altered. All the principal characters in both papers – Bob Cherry, Tom Merry, Harry Wharton, Johnny Bull, Billy Bunter and the rest of them – were at Greyfriars or St Jim’s long before the Great War, exactly the same age as at present, having much the same kind of adventures and talking almost exactly the same dialect. And not only the characters but the whole atmosphere of both the Gem and Magnet has been preserved unchanged, partly by means of very elaborate stylization. The stories in the Magnet are signed ‘Frank Richards’ and those in the Gem ‘Martin Clifford’, but a series lasting thirty years could hardly be the work of the same person every week.* Consequently they have to be written in a style that is easily imitated – an extraordinary, artificial, repetitive style, quite different from anything else now existing in English literature. A couple of extracts will do as illustrations.