jokes (fat woman stuck in the mouth of Anderson shelter; wardens neglecting their duty while young woman undresses at window she had forgotten to black out, etc. etc.). A few express anti-Hitler sentiments of a not very vindictive kind. One, not McGill’s, shows Hitler, with the usual hypertrophied backside, bending down to pick a flower. Caption: ‘What would you do, chums?’ This is about as high a flight of patriotism as any postcard is likely to attain. Unlike the twopenny weekly papers, comic postcards are not the product of any great monopoly company, and evidently they are not regarded as having any importance in forming public opinion. There is no sign in them of any attempt to induce an outlook acceptable to the ruling class.
Here one comes back to the outstanding, all-important feature of comic postcards – their obscenity. It is by this that everyone remembers them, and it is also central to their purpose, though not in a way that is immediately obvious.
A recurrent, almost dominant motif in comic postcards is the woman with the stuck-out behind. In perhaps half of them, or more than half, even when the point of the joke has nothing to do with sex, the same female figure appears, a plump ‘voluptuous’ figure with the dress clinging to it as tightly as another skin and with breasts or buttocks grossly over-emphasized, according to which way it is turned. There can be no doubt that these pictures lift the lid off a very widespread repression, natural enough in a country whose women when young tend to be slim to the point of skimpiness. But at the same time the McGill postcard – and this applies to all other postcards in this genre – is not intended as pornography but, a subtler thing, as a skit on pornography. The Hottentot figures of the women are caricatures of the Englishman’s secret ideal, not portraits of it. When one examines McGill’s postcards more closely, one notices that his brand of humour only has meaning in relation to a fairly strict moral code. Whereas in papers like Esquire, for instance, or La Vie Parisienne, the imaginary background of the jokes is always promiscuity, the utter breakdown of all standards, the background of the McGill postcard is marriage. The four leading jokes are nakedness, illegitimate babies, old maids and newly married couples, none of which would seem funny in a really dissolute or even ‘sophisticated’ society. The postcards dealing with honeymoon couples always have the enthusiastic indecency of those village weddings where it is still considered screamingly funny to sew bells to the bridal bed. In one, for example, a young bridegroom is shown getting out of bed the morning after his wedding night. ‘The first morning in our own little home, darling!’ he is saying; ‘I’ll go and get the milk and paper and bring you a cup of tea.’ Inset is a picture of the front doorstep; on it are four newspapers and four bottles of milk. This is obscene, if you like, but it is not immoral. Its implication – and this is just the implication that Esquire or the New Yorker would avoid at all costs – is that marriage is something profoundly exciting and important, the biggest event in the average human being’s life. So also with jokes about nagging wives and tyrannous mothers-in-law. They do at least imply a stable society in which marriage is indissoluble and family loyalty taken for granted. And bound up with this is something I noted earlier, the fact that there are no pictures, or hardly any, of good-looking people beyond their first youth. There is the ‘spooning’ couple and the middle-aged, cat-and-dog couple, but nothing in between. The liaison, the illicit but more or less decorous love-affair which used to be the stock joke of French comic papers, is not a postcard subject. And this reflects, on a comic level, the working-class outlook which takes it as a matter of course that youth and adventure – almost, indeed, individual life – end with marriage. One of the few authentic class-differences, as opposed to class-distinctions, still existing in England is that the working classes age very much earlier. They do not live less long, provided that they survive their childhood, nor do they lose their physical activity earlier, but they do lose very early their youthful appearance. This fact is observable everywhere, but can be most easily verified by watching one of the higher age groups registering for military service; the middle- and upper-class members look, on average, ten years younger than the others. It is usual to attribute this to the harder lives that the working classes have to live, but it is doubtful whether any such difference now exists as would account for it.
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