Cars are everywhere, heading in every direction. A giant yellow-and-red MasterCard dirigible floats above the buzzing landscape like a deity. Movie complexes are already opened with queues forming for Gladiator and The Little Vampire. Crowds press into Target and International Furniture Liquidator (“If we don’t have it, you don’t want it”). Christmas music’s blaring, though it’s not clear from where, and the traffic’s barely inching. Firemen in asbestos suits and Pilgrim hats are out collecting money in buckets at the mall entrances and stoplights. Ragged groups of people who don’t look like Americans skitter across the wide avenue in groups, as though escaping something, while solitary men in gleaming pickups sit smoking, watching, waiting to have their vehicles detailed at the Pow-R-Brush. At the big Hooper Avenue intersection, a TV crew has set up a command post, with a hard-body, shiny-legged Latina, her stiff little butt turned to the grid-T HE L AY OF THE L AN D 19
lock, shouting out to the 6:00 p.m. viewers up the seaboard what all the fuss is about down here.
Yet frankly it all thrills me and sets my stomach tingling.
Unbridled commerce isn’t generally pretty, but it’s always forward-thinking. And since nowadays with my life out of sync and most things in the culture not affecting me much—politics, news, sports, everything but the weather—it feels good that at least commerce keeps me interested like a scientist. Commerce, after all, is basic to my belief system, even though it’s true, as modern merchandising theory teaches, that when we shop, we no longer really shop for anything. If you’re really looking for that liquid stain remover you once saw in your uncle Beckmer’s basement that could take the spots off a hyena, or you’re seeking a turned brass drawer pull you only need one of to finish refurbishing the armoire you inherited from Aunt Grony, you’ll never find either one. No one who works anyplace knows anything, and everyone’s happy to lie to you. “They don’t make those anymore.”
“Those’ve been back-ordered two years.” “That ballpoint company went out of business, moved to Myanmar and now makes sump pumps … All we have are these.” You have to take what they’ve got even if you don’t want it or never heard of it. It’s hard to call this brand of zero-sum merchandising true commerce. But in its apparent aimlessness, it’s not so different from the real estate business, where often at the end of the day, someone goes away happy.
We’ve now made it as far as the Toms River western outskirts.
Motels are all full here. Used-car lots are Givin’ ’em Away. A bonsai nursery has already moved its tortured little shrubs to the back, and employees are stacking in Christmas trees and wreaths. Flapping flags in many parking lots stand at half-staff—for what reason, I don’t know. Other signs shout y2k memorabilia sculpture! invest in real estate not stocks! tight butts make me nuts! welcome suicide survivors. Yellow traffic cones and a giant blinking yellow arrow are making us merge right into one lane, alongside a deep gash in the freshly opened asphalt, beside which large hard-hatted white men stand staring at other men already down in the hole—putting our tax dollars to work.
“I really don’t understand that,” Mike says, his chin up alertly, the seat run way forward so his toes can reach the pedals and his hands control the wheel. He eyes me as he navigates through the holiday tumult.
I, of course, know what’s bothering him. He’s seen the welcome 20 Richard Ford
suicide survivors sign on the Quality Court marquee. My having cancer makes him possibly worry about me in this regard, which then makes him fret about his own future.
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