Probably our library subscribers were a fair cross-section of London’s reading public. It is therefore worth noting that of all the authors in our library the one who ‘went out’ the best was – Priestley? Hemingway? Walpole? Wodehouse? No, Ethel M. Dell, with Warwick Deeping a good second and Jeffrey Farnol, I should say, third. Dell’s novels, of course, are read solely by women, but by women of all kinds and ages and not, as one might expect, merely by wistful spinsters and the fat wives of tobacconists. It is not true that men don’t read novels, but it is true that there are whole branches of fiction that they avoid. Roughly speaking, what one might call the average novel – the ordinary, good-bad, Galsworthy-and-water stuff which is the norm of the English novel – seems to exist only for women. Men read either the novels it is possible to respect, or detective stories. But their consumption of detective stories is terrific. One of our subscribers to my knowledge read four or five detective stories every week for over a year, besides others which he got from another library. What chiefly surprised me was that he never read the same book twice. Apparently the whole of that frightful torrent of trash (the pages read every year would, I calculated, cover nearly three quarters of an acre) was stored for ever in his memory. He took no notice of titles or author’s names, but he could tell by merely glancing into a book whether he had ‘had it already’.

In a lending library you see people’s real tastes, not their pretended ones, and one thing that strikes you is how completely the ‘classical’ English novelists have dropped out of favour. It is simply useless to put Dickens, Thackeray, Jane Austen, Trollope, etc. into the ordinary lending library; nobody takes them out. At the mere sight of a nineteenth-century novel people say, ‘Oh, but that’s old!’ and shy away immediately. Yet it is always fairly easy to sell Dickens, just as it is always easy to sell Shakespeare. Dickens is one of those authors whom people are ‘always meaning to’ read, and, like the Bible, he is widely known at second hand. People know by hearsay that Bill Sikes was a burglar and that Mr Micawber had a bald head, just as they know by hearsay that Moses was found in a basket of bulrushes and saw the ‘back parts’ of the Lord. Another thing that is very noticeable is the growing unpopularity of American books. And another – the publishers get into a stew about this every two or three years – is the unpopularity of short stories. The kind of person who asks the librarian to choose a book for him nearly always starts by saying ‘I don’t want short stories’, or ‘I do not desire little stories’, as a German customer of ours used to put it. If you ask them why, they sometimes explain that it is too much fag to get used to a new set of characters with every story; they like to ‘get into’ a novel which demands no further thought after the first chapter. I believe, though, that the writers are more to blame here than the readers. Most modern short stories, English and American, are utterly lifeless and worthless, far more so than most novels. The short stories which are stories are popular enough, vide D. H. Lawrence, whose short stories are as popular as his novels.

Would I like to be a bookseller de métier? On the whole – in spite of my employer’s kindness to me, and some happy days I spent in the shop – no.

Given a good pitch and the right amount of capital, any educated person ought to be able to make a small secure living out of a bookshop. Unless one goes in for ‘rare’ books it is not a difficult trade to learn, and you start at a great advantage if you know anything about the insides of books. (Most booksellers don’t. You can get their measure by having a look at the trade papers where they advertise their wants.